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What We Build

What We Build, and Proof We’ve Shipped Each One.

We build custom software and apps, operations systems and CRMs, AI, websites, and the marketing and social media around them. Everything a business actually runs on, from one team. We work with businesses at any stage, and we plan every build for where you’re headed, not just where you are today.

We don’t use templates, and we don’t stop at the website. Web design is one of five things we do. Everything listed below is something we’ve built ourselves and shipped.

The Range

Five Things We Build.

Software, operations systems, AI, websites, and marketing. Pick one, or put them together into one platform.

01

Custom Software, SaaS & Apps

The whole application your business runs on, built with intention and yours to keep. We build on TypeScript, Cloudflare Workers and React, so it’s fast and it can grow with you. No templates. We also build SaaS products, and phone apps for the work that belongs on a device and not just in a browser.

  • Custom software & web applications
  • SaaS products & subscription platforms
  • Mobile apps: iOS, Android, cross-platform
Shipped: Kennect, a social platform on the web, iPhone and Android from one backend · a household app with subscription tiers, on iOS and Android from one codebase · our own AI image-generation API, which several of our products use · iOS apps released through TestFlight and the App Store.
02

Operations Systems & the CRM Behind the Site

A public website with a private back office underneath it. Lead tracking, client records, invoicing, scheduling and reporting in one system, instead of five separate subscriptions. We map how you really work first: how a lead becomes a customer, how a job goes from first call to invoice. Then we build the software around it.

  • Custom CRMs built into the back of the site
  • Workflow & process structuring
Shipped: Broomstack, the platform a cleaning company runs on: scheduling, crews, time clock, invoicing and payroll · a bookkeeping firm’s CRM for client onboarding, documents and financial reporting · a contractor operations platform with legally binding e-signatures built right into the proposal page.
03

AI, Built In

AI that does real work, not a chatbot bolted on. Writing and editing inside your dashboard. Assistants trained on your business that answer visitors on your site. Custom automations when the problem calls for one. If you do the same task the same way every week, it can probably be automated.

  • Websites with custom AI editing & features
  • Custom AI development & niched automations
Shipped: AI writing and image generation built into an admin dashboard · site assistants trained on the business that answer visitor questions in real time · content editing in plain language instead of a traditional CMS · automated social posting to Facebook and Instagram · a real-estate assistant that sorts and routes leads automatically. All backed by our own AI image API.
04

Web Design & Commerce

Fast custom sites with a real back office behind them. Not a plugin held together with tape. Payments, subscriptions, customer accounts and orders run on the same foundation as our CRMs, so your storefront and your back office are one system.

  • Custom-built websites
  • E-commerce & payments infrastructure
Shipped: Stripe and other payment integrations · subscriptions and recurring billing · customer accounts with paid-tier access · a storefront with a real back office for orders, fulfillment and customers, in place of a stack of separate subscriptions.
05

Marketing & Social Media

SEO, ads and social media, run by our dedicated marketing team. We plan it the same way we plan the software: who you want to reach, where they are, and how it brings them back to your site.

  • SEO, from $500/mo
  • Ads management, from $400/mo
  • Social media, from $400/mo
Shipped: automated social posting to Facebook and Instagram.
See these in our work

How We Work

Right First. Pretty Second.

The same standard sits under all five. It’s why the work holds together.

I · Find the real need

We find the real need first. Before we write a line, we listen. To the business, the way work moves, and the thing that’s actually breaking. Then we build for the real problem, not just the brief.

II · Backend first

We build the back end first, then the screens. We make sure the data and the logic are right before we make it look good. No pretty shell with nothing behind it.

III · Scope to fit

We size it to where you are. A fixed project, a build in phases, or an ongoing retainer, whichever fits the work. Start where it makes sense and grow from there.

See the full process

Start Here

Tell Us What You’re Running Now.

Whether you need one piece or the whole platform, it starts the same way. Tell us what you’re running today and where it’s breaking, and we’ll tell you honestly what we’d build.

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One team, one standard. Everything above starts with a plan and is built to grow. One business needs a website. The next needs a full operations platform. We build the real thing either way.